It takes you through each format’s unique characteristics and how they can be used to effectively promote your brand.Ĭollection Ads are a new format developed in line with Pinterest’s ambition to help retailers drive e-commerce sales by offering its users a more streamlined online shopping experience.Ĭollections can be broken down into two parts. This article breaks down the three Pinterest video ad formats that are currently on offer to advertisers. Video content on Pinterest is only set to become more widespread, with the platform announcing the introduction of Stories Pins, which will likely cause a surge of short-form video content being produced and consumed on the platform.This emphasis on video has carried over and influenced Pinterest’s advertising solutions, with an increasing focus being placed on how video ads can be used by brands on the platform.Įver since Pinterest first announced Promoted Video in 2016 they have been developing new video ad formats, aimed at helping brands better engage with the growing Pinterest user-base. This rise hints towards a changing content dynamic where video is chipping away at the commonly held view of Pinterest as an image sharing platform. The amount of video content on the platform has soared dramatically year-on-year with 2019 recording 6x more video views compared to 2018. Video is playing an increasingly important role on Pinterest. Guiding you through each of Pinterest's different video ad formats, detailing their characteristics and functionality.

Save pinterest video